As a dedicated content producer, I’m passionate about developing compelling narratives that resonate with audiences.

My journey into the world of content began in PR and marketing communications, where I honed my skills in crafting impactful messages.

After a stint in account management at a content marketing agency, I joined DHL to manage the editorial strategy and development of their corporate content hub, covering stories on logistics, global trade, innovation, and sustainability.

Currently at real estate consultancy Jones Lang LaSalle (JLL), I focus on creating high-quality content assets to drive traffic, engagement, and leads for regional marketing campaigns.

Beyond my professional pursuits, I'm an avid traveller who's always seeking new adventures. I was also a co-founder of the now-defunct Backpack Singapore, a local community guide for budget travellers visiting Singapore.